Content marketing trends for 2020


Apr 2024

Author by Divyesh Dayani

Content marketing trends for 2020

Now that we’ve seen what content marketing is and its benefits, let’s take a look at the content marketing trends for 2020. within the following paragraph, there'll be the word of all types of content marketing, also as the content itself.

1. Sharing on social media platforms

The number of social media users grows by the day. In 2018, there have been 2.65 billion people using social media, and it's estimated that the number will grow to 3.1 billion in 2021.

We already mentioned how important it's to share your content on social media. It allows you to present it to people that are following you, who can then share it with people that haven't heard of your business.

Aside from the huge possible reach, content getting shared on social media enables the very important aforementioned interaction with followers, which allows you to nurture the relationship you've got with the present readers and customers, and to succeed in out to new ones.

2. Podcasts

Podcasts became very popular in recent years and now, they’re one of the most popular content marketing trends, as well.

They’re pretty convenient: not only because they’re informative, but because they permit us to get informed while on the go. People listen to podcasts while taking walks, driving, and walking on treadmills. They’re also pretty great if you would like something to nod off to.

They can be about literally anything: entertainment, history, sports, books, and maybe most importantly, industries and therefore the events associated with them.

3. Improve content experience

Content experience is that the way your content is structured, presented, but also the way your visitors interact together with your content.

When we say that content experience involves the way the content is structured and presented, we’re talking a few different things.

Firstly, the layout of your content must look good because statistics show that 38% of people stop engaging with a website if the layout doesn’t look appealing.

4. Live video streams

Live video streams are getting more and more popular by the day and owe the popularity of social media. They’re one of the foremost recent content marketing trends and can be one of the best ones in 2020.

Some digital marketing experts even say that live video may be a must-have for marketers.

The reason why digital marketing experts see live streams as an important strategy is that it enables businesses to attach with customers directly and in real-time. It also allows companies to show the so-called human factor and prove that they’re far more than just a name.

5. Instagram carousel posts

If you haven’t heard of the carousel type of post, it's a slideshow of photos. It’s great for all of these who find that one image isn't enough to transfer the message they need to convey.

When it comes to businesses, the carousel post allows them to share multiple photos of an equivalent product and show it off in different lights, environments, and angles.

It’s also great for showing behind-the-scenes and before and after photos, pictures with different filters, positive product reviews, outtakes, recaps, and many more.

6. User-generated content

User-generated content is great because it gives you an opportunity from creating content and also allows you to feature your loyal customers. By doing that, you’re showing your potential customers how much you value your relationship with your current customers and how important they're to you.

Combine user-generated content with aforementioned carousel posts and you’ll be using two content marketing trends at once.

7. Visual data

Visual data may be a content marketing trend that can drastically improve the content experience and contribute to the great appearance of content.

If you've got Photoshop or another editing program, you'll use the info you have to make graphics which can not only make your content prettier but also will make the information easier to know and digest.

8. Google snippets

You know once you google a question and near the top, you get a solution during a rectangle? That’s a Google snippet and is what every business that publishes content aspires to possess.

If you wonder why that's, the solution is that Google snippets provide an enormous amount of traffic to a website. they provide useful and accurate information to whatever people are looking up, and most importantly, it’s a very fast way of obtaining information.

Since they provide useful information to people, they're going to click the snippet to find out more. It’s a free website promotion and lead generation tactic, so confirm to optimize your content for Google snippets.

9. natural language and voice search

Voice search is another content marketing trend that's on the increase.

People are uninterested in typing and they just don’t have the time for it anymore. Instead, they’re using voice search and using the time they might have spent on typing for more useful action.

You can do many things to optimize for voice search. Read your content aloud and confirm it sounds natural. Avoid using complicated language and long and over-complicated phrases that nobody knows.

Additionally, where you'll, use long keywords and questions as titles, because this is often how we speak.

Opula Software Development Pvt. Ltd. Is a Content Marketing Company in Surat, and we provide all types of website development services to worldwide clients. We are also providing services like mobile app development, software development, game development to our clients.