With the increasing popularity of mobile devices, user habits have changed tons. Changes affect how people make purchases, receive information and use services.
For the successful existence of companies, they need to adapt to new conditions even if there can be difficulties within the early stages. At the very beginning, there'll be a question: which is best to choose - responsive website design for mobile devices or a full-fledged mobile application?
The answer is easy - if your budget is proscribed, then the first option should be chosen. If finances and time allow, then choose both.
In other cases, you must believe the mobile application. it's much more efficient to deal with the solution of business problems because it features a number of significant advantages over responsive web design. Here are a number of the advantages of mobile application:
To get to a website, the user must open a browser and enter the address. it might seem that it's easy but the user might encounter some difficulties. Users mostly remember the company’s name and not the precise URL. Therefore, if you enter the company name within the search box, the browser will display search results for the query. during this case, there's no guarantee that the website of the specified company will be first on the list, which suggests a number of traffic will attend competitors.
If you do not save the website in bookmarks, you'll need to repeat this procedure whenever. it's tiring. Once the app is installed, the user can return to it by one click on the phone screen.
The ability to send instant unobtrusive notifications to application users is maybe the best reason for developing an application.
Using the mobile application, you'll contact the user at any time by sending a notification. Information in it is often any: an extract of the debiting of money, the number of the taxi that went on a call, the action happening within the store. This allows you to stay the user’s attention, especially if the notifications contain useful information.
The push notification is displayed like other messages on the phone and, by clicking on it, the user automatically opens the specified page within the application.
The application will automatically notify you of the receipt, even if the user has not entered it for an extended time and managed to forget about plans to make a purchase. generally, push notifications will become an important tool in your marketing strategy.
According to research, the user spends 18 times longer in mobile applications than on mobile versions of sites. They also perform more unique actions when they switch to pages, view detailed information, and so on.
This is directly related to the convenience of learning: tight integration with the smart phone's operating system makes the appliance interface intuitive. The user knows that result that action would give because he has seen an identical implementation in other applications.
All functions of the app will be equally convenient no matter the dimensions of the device. Buttons won't be too small, random fingers won't be redirected to a different site, because it happens within the browser. In the mobile application, the site will load faster and look similar on all devices of the same platform.
Another important advantage of mobile applications is offline usage ability. Since the appliance is installed on a mobile device, it can provide access to content and features even without an internet connection.
Imagine that a user builds a country house where the internet connection is very weak. During a conversation with the site supervisor, it turns out that you need to purchase materials. People are used to receiving information instantly: the client will try to enter the site to decide in real time. But the internet catches badly - the site loads slowly and without images or doesn't load at all. In both cases, the customer will be annoyed, although there's no fault of the store. In such a situation, an application that works offline will be a real salvation. Information on current prices and availability of goods has been preserved since the last launch, and the decision to purchase can be made right on the spot.
The application will be a storefront or product catalog, which is usually at hand. This is only one of the only scenarios in which a mobile application will help increase sales.
An additional advantage of the application is accessible to the built-in functions of the smartphone and connected peripheral devices.
The application considers the geolocation of the device and will pave the route to the nearest ATM or use the camera to scan a QR code.
Seeing the data from the fitness bracelet that the user does not sleep well, you'll offer to shop for an orthopedic mattress.
The application also “sees” the phonebook contacts so that the user can easily share the product from the application with friends via instant messengers and social networks. If it's difficult to make a choice and need the advice of friends, otherwise you want to boast of a recent purchase, the user will easily do that with the assistance of the app, helping to reduce advertising costs. These are some of the advantages of android app development.
Opula Software Development Pvt. Ltd. Is a Mobile App Development Company in Surat, and we provide all types of website development services to worldwide clients. We are also providing services like software development, website development, ERP development, E-commerce development and game development to our clients.